modern, tropical logo + website design for THE PALM
FITNESS + WELLNESS
THE PROJECT:
The Palm Pilates & Wellness was a mini brand and website design project focused on creating a refined, cohesive identity for a modern wellness studio. The scope included logo design, visual identity development, and website design, all centered around building a brand that feels calm, trustworthy, and elevated. The final result is a flexible, timeless system that supports both digital growth and in-studio experiences while reflecting the studio’s philosophy of balance, movement, and mindful living.
SERVICES:
Mini Brand Identity + 5-Pg Website Design
the palm
the palm pilate + wellness
primary logo
submark logo
secondary logo
mood board
Creative Exploration
he creative direction for The Palm Pilates & Wellness balances calm, minimal sophistication with warmth and organic movement. The brand draws inspiration from nature, breath, and flow, using soft, grounded colours, clean typography, and a refined palm motif to create a visual identity that feels both restorative and quietly confident. The result is a look that feels contemporary and elevated, while still remaining approachable, human, and deeply rooted in the idea of balance and wellbeing.
merch sample
apparel/merch
business card design
sign design
typography/font hierarchy
colour palette
sign design
website design
Visual Application
The brand system was designed to translate seamlessly across both digital and physical touchpoints. On the website, the identity comes to life through spacious layouts, gentle motion, and a calming colour palette that creates a serene, welcoming user experience. In print and in-studio applications—such as signage, cards, and merchandise—the logo system and palm mark become bold, graphic anchors, ensuring the brand feels consistent, recognizable, and tactile in real-world environments.
secondary logo
primary logo
submark logo
primary logo
secondary logo
submark logo