iron butterfly
Designs high-end, immersive meditation spaces for women on heart-centred and transformative personal healing journeys. Designs studio spaces, wellness homes, office spaces, as well as performs coaching, and organizes retreats.
project scope:
VISUAL IDENTITY
buzz words:
STRONG, ELEGANT, & ORGANIC
brand in action
Mock-ups help to contextualize the all brand assets. Not only do they demonstrate how all of the brand components will interact but they can also act as a visual brand guide for future brand collateral.
logo suite
A solid image of a butterfly was subtly incorporated as a serif in the logo. This is representation of positive transformation as well as the guidance IB provides to their clients. An elegant, modern serif font was decided on for the logo in order to communicate a strong, high-end feeling to your audience. The “N” was softened in order to balance out the strength of the typeface with organic lines, representing the flight of a butterfly. The linework in the sleek and strong icon represents the flight of a butterfly, the movement of immersive sound waves, and the transformative pathways IB takes their clients on with their offerings.
brand assets
The brand’s icons, fonts, colour palette, & patterns are used to showcase the brand without the use of the logo. These can be used across all digital & print collateral
social media posts
A curated consistent look & feel for the brand’s social media feed, using graphic elements & photography.
