happy cookie co.
A trendy cookie company. They wanted their brand visuals to match the energy that their customers feel when they bite into one of their delicious cookies. The solution? Bring the feeling of the most delicious cookie you have ever tasted to life with bold colour palettes, zany collage style collateral, & playful type.
project scope:
VISUAL IDENTITY
buzz words:
PLAYFUL, VIBRANT, ZANY
brand in action
Mock-ups help to contextualize the all brand assets. Not only do they demonstrate how all of the brand components will interact but they can also act as a visual brand guide for future brand collateral.
logo suite
Primary Logo: is the main graphic that represents your business and is used most often. Secondary Logo: is a simplified version of the primary logo - designed to suit spaces where your primary logo does not fit correctly. Submark Logo: is used when the design must be resized to fit extremely small formats.
brand assets
The brand’s icons, fonts, colour palette, & patterns are used to showcase the brand without the use of the logo. These can be used across all digital & print collateral
social media posts
A curated consistent look & feel for the brand’s social media feed, using graphic elements & photography.
